Desegregating the dollar : African American consumerism in the twentieth century /

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Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumeris...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weems, Robert E., 1951- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : New York University Press, ©1998.
Colección:Book collections on Project MUSE.
Temas:
1900-1999
African American consumers > History > 20th century.
Racism > United States > History > 20th century.
Consommateurs noirs américains > Histoire > 20e siècle.
Racisme > États-Unis > Histoire > 20e siècle.
BUSINESS & ECONOMICS > Consumer Behavior.
BUSINESS & ECONOMICS > Commercial Policy.
African American consumers.
Racism.
Verbrauch
Consumentisme.
Rassendiscriminatie.
United States.
USA.
Schwarze.
History.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The birth and development of the African American consumer market, 1900-1940
  • New world a-coming: Black consumers, 1941-1960
  • African American consumer activism before and during the Civil Rights era
  • The revolution will be marketed: American corporations and Black consumers during the 1960s
  • Blaxploitation and big business: American corporations and Black consumers during the 1970s
  • A tale of two markets: African American consumers during the 1980s
  • Epilogue: the changing same: American corporations and Black consumers during the 1990s
  • Appendix: national negro business league Black consumer questionnaire, 1931.

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