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Introduction to information-based high-tech services /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Viardot, Eric
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boston : Artech House, ©1999.
Colección:Artech House technology management library.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Viardot, Eric. 
245 1 0 |a Introduction to information-based high-tech services /  |c Eric Viardot. 
260 |a Boston :  |b Artech House,  |c ©1999. 
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505 0 0 |t Understanding the Nature of High-Tech Services --  |t What are services? --  |t Services as an output --  |t Service as a process: The three categories of services --  |t What are high-tech services? --  |t High-tech services: A definition --  |t High-tech services: A list --  |t The attributes of high-tech services --  |t The strategic trade-off in high-tech services --  |t The new rules of high-tech services --  |t The virtual value chain model --  |t The new economics of high-tech services --  |t Conclusion: The key success factors in high-tech services --  |t Placing Customers at the Center of High-Tech Services --  |t The customer relationship life cycle --  |t Identifying and understanding customers --  |t Understanding the high-tech services consumer --  |t Understanding high-tech services business customers --  |t Some specific purchasing criteria for high-tech services: the attitude toward innovation and risk --  |t Creating customer loyalty --  |t The impact of customer loyalty on profitability --  |t How to gain and retain a customer? --  |t Evaluating customer satisfaction --  |t Quality for High-Tech Services --  |t Quality process design and implementation --  |t The difference between the user's expectations and the specifications of the service --  |t The variance between the specifications of the service and the actual service delivery --  |t The gap between the service delivery and its perception by the customer --  |t The gap between customers' expectations of a service and their perception of the service provided --  |t Achieving quality of high-tech services for business customers. 
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