Total exposure : controlling your company's image in the glare of the business media explosion /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Carlson, Gustav
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : American Management Assoc., ©2000.
Temas:
Corporate image > United States.
Public relations > United States.
Industrial publicity > United States.
Mass media and business > United States.
Entreprises > Image > États-Unis.
Relations publiques > États-Unis.
Publicité industrielle > États-Unis.
Médias et affaires > États-Unis.
BUSINESS & ECONOMICS > Public Relations.
Corporate image.
Industrial publicity.
Mass media and business.
Public relations.
United States.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The rise of the consumer-investor: a new view of corporate America
  • Barbie in the boardroom: business news as entertainment
  • The dumbing down of news: a talent deficit grows
  • Filling the space: the credibility vacuum
  • Gen-X journalism: the mouse that roared
  • The "me" media: online's darker side
  • The reluctant media darling: lessons from Wall Street
  • Who's out there? the media's audiences are your customers
  • The kid in the candy store: overcoming the temptations of plenty
  • Above the clatter: what to say and who should say it
  • Know the enemy: the chink in the PR armor
  • Hitting the iceberg: adding media to your crisis plan.

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