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EBSCO_ocm45732159 |
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OCoLC |
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20231017213018.0 |
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|a UAMI
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| 100 |
1 |
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|a Carlson, Gustav.
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| 245 |
1 |
0 |
|a Total exposure :
|b controlling your company's image in the glare of the business media explosion /
|c Gustav Carlson.
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| 260 |
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|a New York :
|b American Management Assoc.,
|c ©2000.
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| 300 |
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|a 1 online resource (xi, 225 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 500 |
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|a Includes index.
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| 505 |
0 |
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|a The rise of the consumer-investor: a new view of corporate America -- Barbie in the boardroom: business news as entertainment -- The dumbing down of news: a talent deficit grows -- Filling the space: the credibility vacuum -- Gen-X journalism: the mouse that roared -- The "me" media: online's darker side -- The reluctant media darling: lessons from Wall Street -- Who's out there? the media's audiences are your customers -- The kid in the candy store: overcoming the temptations of plenty -- Above the clatter: what to say and who should say it -- Know the enemy: the chink in the PR armor -- Hitting the iceberg: adding media to your crisis plan.
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| 588 |
0 |
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|a Print version record.
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| 590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
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0 |
|a Corporate image
|z United States.
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| 650 |
|
0 |
|a Public relations
|z United States.
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| 650 |
|
0 |
|a Industrial publicity
|z United States.
|
| 650 |
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0 |
|a Mass media and business
|z United States.
|
| 650 |
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6 |
|a Entreprises
|x Image
|z États-Unis.
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| 650 |
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6 |
|a Relations publiques
|z États-Unis.
|
| 650 |
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6 |
|a Publicité industrielle
|z États-Unis.
|
| 650 |
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6 |
|a Médias et affaires
|z États-Unis.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Public Relations.
|2 bisacsh
|
| 650 |
|
7 |
|a Corporate image.
|2 fast
|0 (OCoLC)fst00879659
|
| 650 |
|
7 |
|a Industrial publicity.
|2 fast
|0 (OCoLC)fst00971598
|
| 650 |
|
7 |
|a Mass media and business.
|2 fast
|0 (OCoLC)fst01011331
|
| 650 |
|
7 |
|a Public relations.
|2 fast
|0 (OCoLC)fst01082892
|
| 651 |
|
7 |
|a United States.
|2 fast
|0 (OCoLC)fst01204155
|
| 776 |
0 |
8 |
|i Print version:
|a Carlson, Gustav.
|t Total exposure.
|d New York : American Management Assoc., ©2000
|z 0814404847
|w (DLC) 99040039
|w (OCoLC)42002620
|
| 856 |
4 |
0 |
|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=43959
|z Texto completo
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