Essentials of mass communication theory /

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This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Berger, Arthur Asa, 1933-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : Sage Publications, ©1995.
Colección:SAGE knowledge E-Books.
Temas:
Mass media > Philosophy.
Mass media > United States.
Médias > Philosophie.
Médias > États-Unis.
SOCIAL SCIENCE > Media Studies.
Mass media
Mass media > Philosophy
Massenkommunikation
Theorie
Massacommunicatie.
Communicatietheorie.
United States
Acceso en línea:Texto completo
Descripción
Sumario:This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses.
Descripción Física:1 online resource (x, 208 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 192-196) and indexes.
ISBN:0585251320
9780585251325
9781483345420
1483345424
1506338186
9781506338187

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