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Corporate philanthropy at the crossroads /

Corporate philanthropy is at a crossroads, moving from a focus on "doing the right thing" for the community to one that emphasizes the bottom line of the corporation. This new corporate landscape presents some important challenges for the nonprofit sector. Corporate Philanthropy at the Cro...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Burlingame, Dwight, Young, Dennis R., 1943-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bloomington, Ind. : Indiana University Press, ©1996.
Colección:Philanthropic studies.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Corporate philanthropy is at a crossroads, moving from a focus on "doing the right thing" for the community to one that emphasizes the bottom line of the corporation. This new corporate landscape presents some important challenges for the nonprofit sector. Corporate Philanthropy at the Crossroads looks at current practices, trends, and issues for corporate philanthropy and frames a productive research agenda based on the needs of practitioners. Here is a useful reference for fundraisers as they implement their strategic plans for the future. Indispensable reading for academics with an interest in corporate philanthropy.
Descripción Física:1 online resource (xv, 183 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:0585211531
9780585211534