Corporate philanthropy at the crossroads /
Corporate philanthropy is at a crossroads, moving from a focus on "doing the right thing" for the community to one that emphasizes the bottom line of the corporation. This new corporate landscape presents some important challenges for the nonprofit sector. Corporate Philanthropy at the Cro...
Clasificación: | Libro Electrónico |
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Otros Autores: | , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bloomington, Ind. :
Indiana University Press,
©1996.
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Colección: | Philanthropic studies.
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Temas: | |
Acceso en línea: | Texto completo |
Sumario: | Corporate philanthropy is at a crossroads, moving from a focus on "doing the right thing" for the community to one that emphasizes the bottom line of the corporation. This new corporate landscape presents some important challenges for the nonprofit sector. Corporate Philanthropy at the Crossroads looks at current practices, trends, and issues for corporate philanthropy and frames a productive research agenda based on the needs of practitioners. Here is a useful reference for fundraisers as they implement their strategic plans for the future. Indispensable reading for academics with an interest in corporate philanthropy. |
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Descripción Física: | 1 online resource (xv, 183 pages) : illustrations |
Bibliografía: | Includes bibliographical references and index. |
ISBN: | 0585211531 9780585211534 |