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Linguistic auditing : a guide to identifying foreign language communication needs in corporations /

"Linguistic Auditing tackles an important but overlooked dimension in the drive for quality: capability in foreign language communication, which puts the needs and sensibilities of the customer first, and eliminates loss of time, misunderstandings and bad feelings through helping to maximise st...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Reeves, Nigel, 1939-
Otros Autores: Wright, Colin, 1945-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Clevedon, U.K. : Multilingual Matters, ©1996.
Colección:Topics in translation ; 9.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:"Linguistic Auditing tackles an important but overlooked dimension in the drive for quality: capability in foreign language communication, which puts the needs and sensibilities of the customer first, and eliminates loss of time, misunderstandings and bad feelings through helping to maximise staff's current language capacity and build new capability through purpose-based training and conformance at the communication level to planning objectives."--Jacket
Descripción Física:1 online resource (viii, 139 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 137-139) and index.
ISBN:0585154384
9780585154381
9781853592768
1853592765
9781853593284
1853593281