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|a UAMI
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|a Rossman, Marlene L.
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|a Multicultural marketing :
|b selling to a diverse America /
|c Marlene L. Rossman.
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| 260 |
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|a New York :
|b AMACOM,
|c ©1994.
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| 300 |
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|a 1 online resource (xi, 178 pages)
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Includes bibliographical references (pages 169-170) and index.
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0 |
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|a America's changing face -- Segmenting a diverse market -- The importance of culture in marketing -- Marketing to Hispanics -- Marketing to Asian-Americans -- Marketing to African-Americans -- Diverse America: some other segments.
|
| 588 |
0 |
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|a Print version record.
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| 590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
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0 |
|a Market segmentation
|z United States.
|
| 650 |
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0 |
|a Minority consumers
|z United States.
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| 650 |
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6 |
|a Segmentation du marché
|z États-Unis.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Marketing
|x Research.
|2 bisacsh
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| 650 |
|
7 |
|a Market segmentation
|2 fast
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| 650 |
|
7 |
|a Minority consumers
|2 fast
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| 651 |
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7 |
|a United States
|2 fast
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| 776 |
0 |
8 |
|i Print version:
|a Rossman, Marlene L.
|t Multicultural marketing.
|d New York : AMACOM, ©1994
|z 0814479219
|w (DLC) 93041996
|w (OCoLC)29359247
|
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|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3833
|z Texto completo
|
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|c $16.95
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| 938 |
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|n multiculturalmar00ross
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|n 2303666
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