Cargando…
Start up : an entrepreneur's guide to launching and managing a new business /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Franklin Lakes, NJ :
Career Press,
©1999.
|
| Edición: | 5th ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction: Entrepreneurship and the Road to Success
- Decisions, Decisions!!
- Which Comes First: Whether or How?
- Why People Start Companies
- What Makes an Entrepreneur?
- Upside/Downside: Reward and Risk
- 5 Ways to Get Rich
- Entrepreneurship for the Retiree
- When Is the Right Time to Start a Business?
- To Team or Not to Team
- Stolze's Law: The Peter Principle in Reverse
- The Theory of Distinctive Competence
- Why Small Companies Are Better
- Startup Strategies That Work: Picking Your Product and Market
- Product/Market Matrix
- Supply-Side Strategy
- Fads vs. Trends
- Product/Market Zig-Zag
- Buying a Franchise: Another Way to Own a Business
- Why People Buy: Value, Benefits, and Price
- Marketing Means Selling
- Using the Internet for an Entrepreneur
- Other Ways to Market: Franchising and Multilevel Marketing
- Forms of Business
- Setting Goals
- What! Me Write a Business Plan?
- Homemaker's Theory of Cash Flow: Forecasting Capital Needs
- How Much Money Is Enough?
- Where and How to Look for Financing
- How to Obtain a Loan: Improving the Odds
- Taking on Investors
- The Importance of Control: Who Needs It?
- Watch Out for the Sharks: And Other Advice for Dealing With Venture Investors
- How to Get a Venture Investment: Improving the Odds
- Staying Private/Going Public
- Will the Government Really Give Me Money?
- Working With Public Accountants, Bankers, and Lawyers
- Staffing Up, Staffing Down
- Reviewing Performance and Setting Standards
- Who Needs a Mentor?