Sold separately : children and parents in consumer culture /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Seiter, Ellen, 1957-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Brunswick, N.J. : Rutgers University Press, 1995, ©1993.
Colección:Rutgers series in communications, media, and culture.
Temas:
Television advertising and children > United States.
Child consumers > United States.
Publicité télévisée et enfants > États-Unis.
Enfants consommateurs > États-Unis.
BUSINESS & ECONOMICS > Advertising & Promotion.
Child consumers.
Television advertising and children.
United States.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Children's desires/mothers' dilemmas, the social contexts of consumption
  • Buying happiness, buying success, toy advertising to parents
  • The real power of commercials, questioning the terms of debate
  • Utopia or discrimination? Commercials for kids
  • Toy-based videos for girls, My Little Pony
  • Action TV for boys, Slimer and the real Ghostbusters
  • Toys "R" Us, marketing to children and parents.

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