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|a Seiter, Ellen,
|d 1957-
|
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|a Sold separately :
|b children and parents in consumer culture /
|c Ellen Seiter.
|
| 260 |
|
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|a New Brunswick, N.J. :
|b Rutgers University Press,
|c 1995, ©1993.
|
| 300 |
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|a 1 online resource (xii, 257 pages) :
|b illustrations
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| 336 |
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|2 rdacontent
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|a Rutgers series in communications, media, and culture
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| 504 |
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|a Includes bibliographical references ([235]-238) and index.
|
| 505 |
0 |
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|a Children's desires/mothers' dilemmas, the social contexts of consumption -- Buying happiness, buying success, toy advertising to parents -- The real power of commercials, questioning the terms of debate -- Utopia or discrimination? Commercials for kids -- Toy-based videos for girls, My Little Pony -- Action TV for boys, Slimer and the real Ghostbusters -- Toys "R" Us, marketing to children and parents.
|
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|a Print version record.
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|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
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|a Television advertising and children
|z United States.
|
| 650 |
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|a Child consumers
|z United States.
|
| 650 |
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|a Publicité télévisée et enfants
|z États-Unis.
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| 650 |
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|a Enfants consommateurs
|z États-Unis.
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| 650 |
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|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
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|a Child consumers.
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|0 (OCoLC)fst00854389
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|a Television advertising and children.
|2 fast
|0 (OCoLC)fst01146670
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|a United States.
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|i Print version:
|a Seiter, Ellen, 1957-
|t Sold separately.
|d New Brunswick, N.J. : Rutgers University Press, 1995, ©1993
|z 081352198X
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