Sunk costs and market structure : price competition, advertising, and the evolution of concentration /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sutton, John, 1948-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, Mass. : MIT Press, ©1991.
Temas:
Industrial organization (Economic theory)
Game theory.
Advertising > Costs > Mathematical models.
Costs, Industrial > Mathematical models.
Game Theory
Économie industrielle.
Théorie des jeux.
Publicité > Coût > Modèles mathématiques.
Coût de production > Modèles mathématiques.
BUSINESS & ECONOMICS > Industries > General.
Organisation de coopération et de développement économiques.
UE/CE Etats membres.
Economie industrielle.
Analyse comparative.
Lebensmittelindustrie
Marktpotenzial
Marktstruktur
Mathematisches Modell
Organisation
Organisationstheorie
Spieltheorie
Unternehmen
Unternehmenskonzentration
Unternehmenstheorie
Versunkene Kosten
Werbekosten
Kosten.
Markt.
Management.
Business & Economics.
Industrial Management.
Industries
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part I: The framework. 1. An introductory overview
  • 2. The analytical framework I: exogenous sunk costs
  • 3. The analytical framework II: endogenous sunk costs
  • 4. From theory to measurement
  • 5. Econometric evidence. Part II: Setup costs and structure. 6. The evolution of homogenous goods industries
  • 7. The limitations of the theory I. Part III: Advertising and structure. 8. The evolution of advertising-intensive industries
  • 9. How history matters
  • 10. Endogenous advertising outlays and brand proliferation
  • 11. The limitations of the theory II. Part IV: How setup costs and advertising interact. 12. Setup costs and structure in advertising-intensive industries
  • 13. A complex case. Part V: Summing up. 14. Drawing some threads together.

Ejemplares similares