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|a Sutton, John,
|d 1948-
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|a Sunk costs and market structure :
|b price competition, advertising, and the evolution of concentration /
|c John Sutton.
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| 260 |
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|a Cambridge, Mass. :
|b MIT Press,
|c ©1991.
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| 300 |
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|a 1 online resource (577 pages) :
|b illustrations
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| 336 |
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|a text
|b txt
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|a Includes bibliographical references (pages 533-554) and index.
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|a Print version record.
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|a Part I: The framework. 1. An introductory overview -- 2. The analytical framework I: exogenous sunk costs -- 3. The analytical framework II: endogenous sunk costs -- 4. From theory to measurement -- 5. Econometric evidence. Part II: Setup costs and structure. 6. The evolution of homogenous goods industries -- 7. The limitations of the theory I. Part III: Advertising and structure. 8. The evolution of advertising-intensive industries -- 9. How history matters -- 10. Endogenous advertising outlays and brand proliferation -- 11. The limitations of the theory II. Part IV: How setup costs and advertising interact. 12. Setup costs and structure in advertising-intensive industries -- 13. A complex case. Part V: Summing up. 14. Drawing some threads together.
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| 546 |
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|a English.
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| 590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
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|a Industrial organization (Economic theory)
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| 650 |
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|a Game theory.
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| 650 |
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|a Advertising
|x Costs
|x Mathematical models.
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| 650 |
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|a Costs, Industrial
|x Mathematical models.
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| 650 |
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|a Game Theory
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|a Économie industrielle.
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| 650 |
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|a Théorie des jeux.
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| 650 |
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|a Publicité
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|a Organisation de coopération et de développement économiques.
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|a Analyse comparative.
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|a Costs, Industrial
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|a Business & Economics.
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|a Industrial Management.
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|a Industries
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|i Print version:
|a Sutton, John, 1948-
|t Sunk costs and market structure.
|d Cambridge, Mass. : MIT Press, ©1991
|z 0262193051
|w (DLC) 90022722
|w (OCoLC)22731813
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