Goldilocks on management : 27 revisionist fairy tales for serious managers /

Fairy tales have been handed down from generation to generation, from culture to culture. This volume creates a whole new audience for these magical, entertaining tales - businesspeople. It revises classic fairy tales to reveal the illuminating management principles they contain. Readers will learn...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mayer, Gloria G.
Otros Autores: Mayer, Thomas R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©1999.
Temas:
Management.
Fairy tales.
Gestion.
Contes de fées.
management.
fairy tales.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
Moraal.
Electronic books.
Fairy tales
Acceso en línea:Texto completo
Descripción
Sumario:Fairy tales have been handed down from generation to generation, from culture to culture. This volume creates a whole new audience for these magical, entertaining tales - businesspeople. It revises classic fairy tales to reveal the illuminating management principles they contain. Readers will learn sales and negotiation strategies from Goldilocks herself; how to handle consultants from the Pied Piper; rumour control techniques from Chicken Little; and more. Each fairy tale is followed by a business lesson, applications of the tale for serious managers, and a case study that parallels the story. -- Provided by publisher.
Notas:Includes index.
Descripción Física:1 online resource (x, 246 pages) : illustrations
ISBN:0585054827
9780585054827

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