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The influentials : people who influence people /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Albany :
State University of New York Press,
©1994.
|
| Colección: | SUNY series in human communication processes.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Prologue : opinion leaders in the wilderness
- The early studies
- The methods of studying opinion leadership
- Typologies of opinion leaders
- The characteristics of opinion leaders
- Who leads the leaders?
- Opinion leaders in marketing
- Opinion leaders in fashion
- Opinion leaders in politics
- Opinion leaders in family planning Opinion leaders in science
- Opinion leaders in agriculture
- Opinion leaders in health care
- Criticism and modifications
- The influentials : reemergence as opinion leaders?
- The influentials as leaders and agenda-setters.