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|a Practical marketing research /
|c Jeffrey L. Pope.
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|a New, updated ed.
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|a New York :
|b AMACOM,
|c ©1993.
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|a Includes bibliographical references and index.
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0 |
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|a The role of research in business -- Choosing the interviewing method -- Step by step through a research project -- Solving specific marketing problems -- Research tools -- Working with research companies.
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|a Print version record.
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|a Marketing research.
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|i Print version:
|a Pope, Jeffrey L.
|t Practical marketing research.
|b New, updated ed.
|d New York : AMACOM, ©1993
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