Cybermarketing /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Keeler, Len
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©1995.
Temas:
Internet advertising.
Marketing > Communication systems > Data processing.
Internet.
Internet
Publicité sur Internet.
Marketing > Systèmes de communication > Informatique.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Telemarketing
Marketing > Systèmes de communication.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: The Networked Marketplace
  • Ch. 1. Fire Up Your Engine: Computers, Modems, and Network Connections
  • Ch. 2. Check Your Instrument Panel: Communications Software
  • Ch. 3. Spinning Silver Wheels: CD-ROM Technology
  • Ch. 4. Heavy Traffic: The E-Mail Express
  • Ch. 5. Data Toll Roads: Electronic Data Interchange
  • Ch. 6. Superhighway Service Stations: Electronic Bulletin Boards
  • Ch. 7. Information On-Ramps: Business-Oriented Online Services
  • Ch. 8. Digital Destinations: Consumer-Oriented Online Services
  • Ch. 9. The Five Thousand Channel Chunnel: Interactive TV
  • Ch. 10. The Incredible Infobahn: Business on the Internet
  • Ch. 11. How to Locate Priceless Business Information Online
  • Ch. 12. How to Gain Instant Visibility Through Positive Online Publicity
  • Ch. 13. How to Create Dynamic Online Advertising
  • Ch. 14. How to Develop Effective Channels for Online Sales
  • Ch. 15. Help Your Customers Help Themselves With Online Service and Support.

Ejemplares similares