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Coca-colonization and the Cold War : the cultural mission of the United States in Austria after the Second World War /
"Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War ... Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés Alemán |
| Publicado: |
Chapel Hill :
University of North Carolina Press,
©1994.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Wagnleitner, Reinhold, |d 1949- | |
| 240 | 1 | 0 | |a Coca-colonisation und Kalter Krieg. |l English |
| 245 | 1 | 0 | |a Coca-colonization and the Cold War : |b the cultural mission of the United States in Austria after the Second World War / |c Reinhold Wagnleitner ; translated by Diana M. Wolf. |
| 260 | |a Chapel Hill : |b University of North Carolina Press, |c ©1994. | ||
| 300 | |a 1 online resource (xv, 367 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 331-362) and index. | ||
| 505 | 0 | |a The problem of America as artifact of European expansion -- The development of United States cultural foreign policy -- United States press politics in Austria -- "Howling and noise": United States radio politics in Austria -- The U.S. information centers, the U.S. publications section, and U.S. literature in Austria -- Psychology instead of a teacher's pedestal: the U.S. education division, exchange programs, and the propagation of the English language -- Drama and music from the United States -- The influence of Hollywood -- The result: the children of Schmal(t)z and Coca-Cola. | |
| 588 | 0 | |a Print version record. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2011. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2011 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 520 | |a "Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War ... Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and the parallel process of cultural assimilation. Initially, U.S. cultural programs had been developed to impress Europeans with the achievements of American high culture. However, popular culture was more readily accepted, at least among the young, who were the primary target group of the propaganda campaign. The prevalence of Coca-Cola and rock 'n' roll are just two examples addressed by Wagnleitner. Soon, the cultural hegemony of the United States became visible in nearly all quarters of Austrian life: the press, advertising, comics, literature, education, radio, music, theater, and fashion. Hollywood proved particularly effective in spreading American cultural ideals"--Publisher's description | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 651 | 0 | |a Austria |x Civilization |x American influences. | |
| 651 | 0 | |a Austria |x Intellectual life |y 20th century. | |
| 651 | 0 | |a United States |x Relations |z Austria. | |
| 650 | 0 | |a Propaganda, American |z Austria. | |
| 651 | 0 | |a Austria |x Relations |z United States. | |
| 651 | 6 | |a Autriche |x Vie intellectuelle |y 20e siècle. | |
| 650 | 6 | |a Propagande américaine |z Autriche. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Globalization. |2 bisacsh | |
| 650 | 7 | |a Propaganda, American. |2 fast |0 (OCoLC)fst01078968 | |
| 650 | 7 | |a International relations. |2 fast |0 (OCoLC)fst00977053 | |
| 650 | 7 | |a Intellectual life. |2 fast |0 (OCoLC)fst00975769 | |
| 650 | 7 | |a Civilization |x American influences. |2 fast |0 (OCoLC)fst00862901 | |
| 651 | 7 | |a Austria. |2 fast |0 (OCoLC)fst01204901 | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 650 | 1 | 7 | |a Amerikanisatie. |2 gtt |
| 650 | 1 | 7 | |a Culturele invloeden. |2 gtt |
| 648 | 7 | |a 1900-1999 |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Wagnleitner, Reinhold, 1949- |s Coca-colonisation und Kalter Krieg. English. |t Coca-colonization and the Cold War. |d Chapel Hill : University of North Carolina Press, ©1994 |z 0807821497 |w (DLC) 93038431 |w (OCoLC)29183164 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1559 |z Texto completo |
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