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20231017213018.0 |
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920430s1992 nyua o 001 0 eng d |
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|a UAMI
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| 100 |
1 |
|
|a Luther, William M.
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| 245 |
1 |
4 |
|a The marketing plan :
|b how to prepare and implement it /
|c William M. Luther.
|
| 250 |
|
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|a New, expanded ed.
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| 260 |
|
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|a New York :
|b American Management Association,
|c ©1992.
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| 300 |
|
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|a 1 online resource (xiv, 209 pages) :
|b illustrations
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 500 |
|
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|a Includes index.
|
| 505 |
0 |
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|a Planning and people -- Product/service plan -- Marketing communications plan -- Research plan -- Customer relations plan -- Sales management plan -- The complete marketing plan.
|
| 588 |
0 |
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|a Print version record.
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| 590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
|
0 |
|a Marketing.
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| 650 |
|
2 |
|a Marketing
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| 650 |
|
6 |
|a Marketing.
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| 650 |
|
7 |
|a marketing.
|2 aat
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Green Business.
|2 bisacsh
|
| 650 |
|
7 |
|a Marketing
|2 fast
|
| 776 |
0 |
8 |
|i Print version:
|a Luther, William M.
|t Marketing plan.
|b New, expanded ed.
|d New York : American Management Association, ©1992
|z 0814478050
|w (DLC) 92017618
|w (OCoLC)25915195
|
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|
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