Persuasive business proposals : writing to win customers, clients, and contracts /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sant, Tom
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©1992.
Temas:
Proposal writing in business.
Persuasion (Rhetoric)
Affaires > Rédaction de projets.
BUSINESS & ECONOMICS > Business Writing.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The challenge you face
  • A good proposal is hard to find
  • How persuasion happens : the "persuasive 4-mula"
  • The source : establishing your credibility
  • The message : developing a client-centered approach every time you write
  • The channel : harnessing the power of the persuasive paradigm
  • The receiver : using the Cicero principle to reach the audience
  • An overview of the proposal development process
  • Developing a winning strategy
  • Writing from the right brain : getting your ideas organized
  • Formatting the letter proposal
  • Formatting the formal proposal
  • Formatting research proposals and proposals for grants
  • Automating the process
  • Dressing your proposals for success
  • Give the reader a kiss
  • Word choice : four traps to avoid
  • Sentence structure : maximizing your clarity
  • Editing your proposal.

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