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1 |
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|a Sant, Tom.
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| 245 |
1 |
0 |
|a Persuasive business proposals :
|b writing to win customers, clients, and contracts /
|c Tom Sant.
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| 260 |
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|a New York :
|b AMACOM,
|c ©1992.
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| 300 |
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|a 1 online resource (x, 214 pages) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 500 |
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|a "A Sue Katz & Associates book."
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| 500 |
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|a Includes index.
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| 505 |
0 |
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|a The challenge you face -- A good proposal is hard to find -- How persuasion happens : the "persuasive 4-mula" -- The source : establishing your credibility -- The message : developing a client-centered approach every time you write -- The channel : harnessing the power of the persuasive paradigm -- The receiver : using the Cicero principle to reach the audience -- An overview of the proposal development process -- Developing a winning strategy -- Writing from the right brain : getting your ideas organized -- Formatting the letter proposal -- Formatting the formal proposal -- Formatting research proposals and proposals for grants -- Automating the process -- Dressing your proposals for success -- Give the reader a kiss -- Word choice : four traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal.
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| 588 |
0 |
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|a Print version record.
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| 546 |
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|a English.
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| 590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
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0 |
|a Proposal writing in business.
|
| 650 |
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0 |
|a Persuasion (Rhetoric)
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| 650 |
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6 |
|a Affaires
|x Rédaction de projets.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Business Writing.
|2 bisacsh
|
| 650 |
|
7 |
|a Persuasion (Rhetoric)
|2 fast
|0 (OCoLC)fst01058895
|
| 650 |
|
7 |
|a Proposal writing in business.
|2 fast
|0 (OCoLC)fst01079254
|
| 776 |
0 |
8 |
|i Print version:
|a Sant, Tom.
|t Persuasive business proposals.
|d New York : AMACOM, ©1992
|z 0814451004
|w (DLC) 92018963
|w (OCoLC)26013924
|
| 856 |
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0 |
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