Handbook for Communication on the Rational Use of Antimicrobials for the Containment of Resistance

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Organization, Pan American Health
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Nashville : Pan American Health Organization (PAHO), 2021.
Temas:
Drug resistance in microorganisms.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro
  • Preface
  • Acknowledgments
  • Background
  • Objectives
  • Social-ecological model for behavior change
  • Analysis of public campaigns
  • Understanding people's behavior when acquiring antimicrobials
  • Audiences
  • Messages
  • Strategies and activities
  • Health education
  • Dissemination through mass media
  • Community activities and events
  • Advocacy
  • Communication channels and tools
  • Monitoring and evaluation
  • References
  • Appendix A
  • Example of a timeline for a public campaign and communication strategy on antimicrobial resistance
  • Appendix B
  • Key messages in PAHO and WHO public campaigns
  • Appendix C
  • PAHO and WHO campaign communication materials
  • Appendix D
  • Examples of scripts for PAHO radio spots
  • Appendix E
  • Example of a PAHO press release
  • Appendix F
  • Examples of questions to evaluate communication actions
  • Appendix G
  • Example of a communication strategy assessment

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