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20240329122006.0 |
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231202s2021 tnu o ||| 0 eng d |
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|a EBLCP
|b eng
|c EBLCP
|d OCLCO
|d OCLCQ
|d REDDC
|d OCLCO
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| 020 |
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|a 9789275123683
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|a 9275123683
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|a (OCoLC)1388492522
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|a QR177
|b .P363 2021
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4 |
|a 616.9041
|2 23
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Organization, Pan American Health.
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| 245 |
1 |
0 |
|a Handbook for Communication on the Rational Use of Antimicrobials for the Containment of Resistance
|h [electronic resource].
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| 260 |
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|a Nashville :
|b Pan American Health Organization (PAHO),
|c 2021.
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| 300 |
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|a 1 online resource (65 p.)
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| 500 |
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|a Description based upon print version of record.
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| 505 |
0 |
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|a Intro -- Preface -- Acknowledgments -- Background -- Objectives -- Social-ecological model for behavior change -- Analysis of public campaigns -- Understanding people's behavior when acquiring antimicrobials -- Audiences -- Messages -- Strategies and activities -- Health education -- Dissemination through mass media -- Community activities and events -- Advocacy -- Communication channels and tools -- Monitoring and evaluation -- References -- Appendix A -- Example of a timeline for a public campaign and communication strategy on antimicrobial resistance -- Appendix B
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| 505 |
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|a Key messages in PAHO and WHO public campaigns -- Appendix C -- PAHO and WHO campaign communication materials -- Appendix D -- Examples of scripts for PAHO radio spots -- Appendix E -- Example of a PAHO press release -- Appendix F -- Examples of questions to evaluate communication actions -- Appendix G -- Example of a communication strategy assessment
|
| 590 |
|
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
|
0 |
|a Drug resistance in microorganisms.
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| 776 |
0 |
8 |
|i Print version:
|a Organization, Pan American Health
|t Handbook for Communication on the Rational Use of Antimicrobials for the Containment of Resistance
|d Nashville : Pan American Health Organization (PAHO),c2021
|z 9789275123676
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=30500503
|z Texto completo
|
| 938 |
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|a ProQuest Ebook Central
|b EBLB
|n EBL30500503
|
| 994 |
|
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|a 92
|b IZTAP
|
