Advertising by Design Generating and Designing Creative Ideas Across Media.

Detalles Bibliográficos
Autor principal: Landa, Robin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newark : John Wiley & Sons, Incorporated, 2016.
Colección:New York Academy of Sciences Ser.
Temas:
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro
  • Title Page
  • Copyright
  • Dedication
  • Preface
  • Acknowledgments
  • Chapter 1 Advertising Is ...
  • The Purpose of Advertising
  • Broad Advertising Categories
  • Advertising Takes Many Forms
  • Media Channels: Paid, Owned, and Earned
  • Who Creates Advertising
  • The Ad Agency
  • Social Responsibility
  • Career Competencies and Expectations
  • What You Need to Know to Begin
  • Sample Creative Brief
  • Interview with Justin Moore, creative director, Venables Bell and Partners
  • Chapter 2 Composition by Design
  • Parts of an Ad
  • Image/Copy Relationship Constructions

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