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230209s2016 xx o ||| 0 eng d |
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|a EBLCP
|b eng
|c EBLCP
|d OCLCQ
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|d OCLCQ
|d OCLCO
|d OCLCQ
|d OCLCL
|d OCLCQ
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| 020 |
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|a 9781118971062
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|a 111897106X
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|a (OCoLC)1347025462
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|2 23/eng/20230216
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Landa, Robin.
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| 245 |
1 |
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|a Advertising by Design
|h [electronic resource] :
|b Generating and Designing Creative Ideas Across Media.
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| 260 |
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|a Newark :
|b John Wiley & Sons, Incorporated,
|c 2016.
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| 300 |
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|a 1 online resource (565 p.).
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| 490 |
1 |
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|a New York Academy of Sciences Ser.
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| 500 |
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|a Description based upon print version of record.
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| 505 |
0 |
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|a Intro -- Title Page -- Copyright -- Dedication -- Preface -- Acknowledgments -- Chapter 1 Advertising Is ... -- The Purpose of Advertising -- Broad Advertising Categories -- Advertising Takes Many Forms -- Media Channels: Paid, Owned, and Earned -- Who Creates Advertising -- The Ad Agency -- Social Responsibility -- Career Competencies and Expectations -- What You Need to Know to Begin -- Sample Creative Brief -- Interview with Justin Moore, creative director, Venables Bell and Partners -- Chapter 2 Composition by Design -- Parts of an Ad -- Image/Copy Relationship Constructions
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 655 |
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0 |
|a Electronic books.
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| 758 |
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|i has work:
|a Advertising by design (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCG7rhppQkpgbr4d4qQRKbd
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Landa, Robin
|t Advertising by Design
|d Newark : John Wiley & Sons, Incorporated,c2016
|z 9781118971055
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| 830 |
|
0 |
|a New York Academy of Sciences Ser.
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=7104297
|z Texto completo
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| 938 |
|
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|a ProQuest Ebook Central
|b EBLB
|n EBL7104297
|
| 994 |
|
|
|a 92
|b IZTAP
|
