Engineering Innovative Products A Practical Experience.

Detalles Bibliográficos
Autor principal: Woods, Roger
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newark : John Wiley & Sons, Incorporated, 2014.
Colección:New York Academy of Sciences Ser.
Temas:
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright
  • Contents
  • List of Contributors
  • Foreword
  • Preface
  • List of Abbreviations
  • Chapter 1 Introduction
  • 1.1 Introduction
  • 1.2 Importance of SMEs
  • 1.3 Inspiring Innovation for Engineers
  • 1.4 Rationale
  • 1.5 Focus
  • 1.6 Processes and Organization of Course
  • 1.7 Breakdown of Book Material
  • References
  • Chapter 2 Idea Generation, Filtering and Development
  • 2.1 Introduction
  • 2.2 Timeline
  • 2.3 Team Structure
  • 2.3.1 Team-Working Theory
  • 2.3.2 Team Roles
  • 2.4 Idea Generation
  • 2.4.1 Mentor Role
  • 2.4.2 Role of the Team
  • 2.4.3 Role of the Individual
  • 2.4.4 Imitation
  • 2.5 To Filter or Not
  • 2.5.1 Already Exists
  • 2.5.2 Market Issues
  • 2.5.3 Technically Too Difficult
  • 2.5.4 Beyond Expertise
  • 2.5.5 Difficult to Pitch
  • 2.5.6 No Potential for Future Development
  • 2.6 Idea Incubation and Development
  • 2.7 Conclusions
  • References
  • Chapter 3 The Ideal Pitch
  • 3.1 Introduction
  • 3.2 Business Pitch
  • 3.2.1 CONNECT Springboard
  • 3.2.2 Pitch Outline
  • 3.3 Case Studies
  • 3.3.1 MVR
  • 3.3.2 Nutrifit
  • 3.3.3 Noctua
  • 3.4 Pain and Solution
  • 3.5 Value Proposition and Technology
  • 3.6 Market and Competition
  • 3.7 Company Traction and Go-to-Market Strategy
  • 3.8 Finance
  • 3.9 Presentation Process
  • 3.10 Conclusions
  • References
  • Chapter 4 Creating an Effective Business Plan
  • 4.1 Introduction
  • 4.2 Business Plan
  • 4.2.1 Business Plan Outline
  • 4.2.2 Executive Summary
  • 4.3 Company
  • 4.3.1 Team
  • 4.3.2 Branding
  • 4.4 The Business
  • 4.4.1 Products and Services
  • 4.4.2 Uniqueness
  • 4.4.3 Future Products
  • 4.5 Business Strategy
  • 4.5.1 Corporate Strategy
  • 4.5.2 Competitive Edge
  • 4.5.3 Pricing Strategy
  • 4.5.4 Sales Strategy
  • 4.6 Market
  • 4.6.1 Market Definition
  • 4.6.2 Key Market Segments
  • 4.6.3 Market Trends
  • 4.6.4 Target Market
  • 4.7 Competition
  • 4.7.1 Direct Competition
  • 4.7.2 Indirect Competition
  • 4.7.3 How We Compare
  • 4.8 Market Analysis
  • 4.8.1 Market Growth
  • 4.8.2 Position
  • 4.8.3 Pricing
  • 4.8.4 Sales Strategy and Projection
  • 4.8.5 Distribution
  • 4.8.6 Advertising and Promotion
  • 4.9 Finances
  • 4.9.1 Costs
  • 4.9.2 Breakeven Analysis
  • 4.9.3 Profit and Loss Accounts
  • 4.9.4 Balance Sheet
  • 4.9.5 Performance Ratios
  • 4.10 Conclusions
  • References
  • Chapter 5 Brands that Connect Create Differences that Matter
  • 5.1 Introduction
  • 5.2 Why Branding Matters
  • 5.2.1 The Branding Evolution
  • 5.2.2 The Dynamics of Trust
  • 5.3 The Doing Part of Branding
  • 5.3.1 A Brilliant Idea
  • 5.3.2 Be Useful
  • 5.3.3 Be Credible
  • 5.3.4 Have a Dominant Proposition
  • 5.3.5 Brand Check Your Idea
  • 5.3.6 Belief Systems Influence Behaviour
  • 5.4 The Secret Sauce: Tell a Great Story
  • 5.5 World-Beating Attitude
  • 5.5.1 Who Else is Out There?
  • 5.5.2 Do Your Homework
  • 5.6 Name it. Name it Good
  • 5.6.1 Taglines Can Make Things Simple, Not Dumb

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