|
|
|
|
| LEADER |
00000cam a2200000Mu 4500 |
| 001 |
EBOOKCENTRAL_on1347023567 |
| 003 |
OCoLC |
| 005 |
20240329122006.0 |
| 006 |
m o d |
| 007 |
cr cnu|||||||| |
| 008 |
230209s2017 xx o ||| 0 eng d |
| 040 |
|
|
|a EBLCP
|b eng
|c EBLCP
|d OCLCQ
|d OCLCO
|d OCLCQ
|d EBLCP
|d OCLCQ
|d OCLCL
|d OCLCQ
|
| 020 |
|
|
|a 9781119375418
|
| 020 |
|
|
|a 111937541X
|
| 035 |
|
|
|a (OCoLC)1347023567
|
| 082 |
0 |
4 |
|a 658.8/27
|q OCoLC
|2 23/eng/20230216
|
| 049 |
|
|
|a UAMI
|
| 100 |
1 |
|
|a Wheeler, Alina.
|
| 245 |
1 |
0 |
|a Designing Brand Identity
|h [electronic resource] :
|b An Essential Guide for the Whole Branding Team.
|
| 260 |
|
|
|a Newark :
|b John Wiley & Sons, Incorporated,
|c 2017.
|
| 300 |
|
|
|a 1 online resource (339 p.).
|
| 490 |
1 |
|
|a New York Academy of Sciences Ser.
|
| 500 |
|
|
|a Description based upon print version of record.
|
| 505 |
0 |
|
|a Designing Brand Identity: An Essential Guide for the Entire Branding Team -- Contents -- Foreword -- Part 1: Basics -- Brand -- Brand Identity -- Branding -- Brand Governance -- Brand Strategy -- Why Invest -- Stakeholders -- Culture -- Customer Experience -- Cross Cultures -- Brand Architecture -- Symbols -- Names -- Taglines -- Staying on Message -- Big Idea -- Brand Ideals -- Vision Brand Ideal -- Meaning Brand Ideal -- Authenticity Brand Ideal -- Coherence Brand Ideal -- Flexibility Brand Ideal -- Commitment Brand Ideal -- Value Brand Ideal -- Differentiation Brand Ideal
|
| 505 |
8 |
|
|a Longevity Brand Ideal -- Brandmarks -- Wordmarks -- Letterform Marks -- Pictorial Marks -- Abstract Marks -- Emblems -- Dynamic Marks -- Characters -- Trends -- Making a Difference -- Big Data Analytics -- Social Media -- Smartphones -- Apps -- Private Labeling -- Brand Licensing -- Certification -- Crisis Communications -- Personal Branding -- China -- Before and After -- Brandmark Redesign -- Packaging Redesign -- Part 2: Process -- A Process for Success -- Managing the Process -- Brand Initiatives -- Measuring success -- Collaboration -- Decision Making -- Intellectual Property
|
| 505 |
8 |
|
|a Design Management -- Conducting Research -- Insight Phase 1 -- Market Research Phase 1 -- Usability Testing Phase 1 -- Marketing Audit Phase 1 -- Competitive Audit Phase 1 -- Language Audit Phase 1 -- Audit Readout Phase 1 -- Clarifying Strategy -- Narrowing the Focus Phase 2 -- Positioning Phase 2 -- Brand Brief Phase 2 -- Naming Phase 2 -- Renaming Phase 2 -- Designing Identity -- Identity System Design Phase 3 -- Look and Feel Phase 3 -- Color Phase 3 -- More Color Phase 3 -- Typography Phase 3 -- Sound Phase 3 -- Trial Applications Phase 3 -- Presentation Phase 3 -- Creating Touchpoints
|
| 505 |
0 |
|
|a Strategy Phase 4 -- Website Phase 4 -- Collateral Phase 4 -- Stationery Phase 4 -- Signage Phase 4 -- Product Design Phase 4 -- Packaging Phase 4 -- Advertising Phase 4 -- Placemaking Phase 4 -- Vehicles Phase 4 -- Uniforms Phase 4 -- Ephemera Phase 4 -- Managing Assets -- Changing Brand Assets Phase 5 -- Launching Phase 5 -- Building Brand Champions Phase 5 -- Brand Books Phase 5 -- Guidelines Phase 5 -- Guidelines Content Phase 5 -- Online Brand Centers Phase 5 -- Part 3: Best Practices -- ACHC -- ACLU -- Action Against Hunger -- Adanu -- Amazon.com -- Ansible -- Beeline
|
| 505 |
8 |
|
|a Boston Consulting Group -- Boy Scouts of America -- Budweiser -- Cerner -- City of Melbourne -- Coca- Cola -- Cocktails Against Cancer -- Coors Light -- Cooper Hewitt, Smithsonian Design Museum -- Credit Suisse -- Deloitte -- Fern by Haworth -- Fred Hutch -- Global Handwashing Day -- IBM 100 Icons of Progress -- IBM Watson -- Jawwy from STC -- Laughing Cow -- LinkedIn China -- Mack Trucks -- Mastercard -- Mozilla -- Mural Arts Philadelphia -- NIZUC Resort & Spa -- NO MORE -- Ohio & Erie Canalway -- Peru -- Philadelphia Museum of Art -- Pitney Bowes -- PNC -- Quartz -- (RED) -- RideKC Streetcar
|
| 500 |
|
|
|a Santos Brasil
|
| 590 |
|
|
|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 655 |
|
0 |
|a Electronic books.
|
| 758 |
|
|
|i has work:
|a Designing brand identity (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFFgk8wQ8pGDXJvvCkqTXm
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Wheeler, Alina
|t Designing Brand Identity
|d Newark : John Wiley & Sons, Incorporated,c2017
|z 9781118980828
|
| 830 |
|
0 |
|a New York Academy of Sciences Ser.
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=7104518
|z Texto completo
|
| 938 |
|
|
|a ProQuest Ebook Central
|b EBLB
|n EBL7104518
|
| 994 |
|
|
|a 92
|b IZTAP
|
