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Making Sense Markets from Stories in New Breast Cancer Therapeutics.
Breast cancer is one of the most commonly diagnosed cancers and a leading cause of death for women worldwide. With advances in molecular engineering in the 1980s, hopes began to rise that a non-toxic and non-invasive treatment for breast cancer could be developed. These hopes were stoked by the rese...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sundridge :
Stanford University Press,
2022.
|
| Colección: | Culture and Economic Life Ser.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | EBOOKCENTRAL_on1346357787 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 221001s2022 xx o ||| 0 eng d | ||
| 040 | |a EBLCP |b eng |c EBLCP |d N$T |d OCLCF |d OCLCO |d SFB | ||
| 019 | |a 1415902995 | ||
| 020 | |a 1503634078 | ||
| 020 | |a 9781503634077 |q (electronic bk.) | ||
| 024 | 7 | |a 10.1515/9781503634077 |2 doi | |
| 035 | |a (OCoLC)1346357787 |z (OCoLC)1415902995 | ||
| 050 | 4 | |a HD9665.5 | |
| 072 | 7 | |a SOC057000 |2 bisacsh | |
| 082 | 0 | 4 | |a 616.99/449061 |2 23/eng/20221003 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Mützel, Sophie. | |
| 245 | 1 | 0 | |a Making Sense |h [electronic resource] : |b Markets from Stories in New Breast Cancer Therapeutics. |
| 260 | |a Sundridge : |b Stanford University Press, |c 2022. | ||
| 300 | |a 1 online resource (222 p.). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Culture and Economic Life Ser. | |
| 500 | |a Description based upon print version of record. | ||
| 505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t Acknowledgments -- |t Introduction -- |t 1 Markets and Stories -- |t 2 Breast Cancer Therapies and Innovation -- |t 3 A Market of Expectations -- |t 4 Making Sense of the Market -- |t 5 Patterns in Meaning-Making: Categories over Time -- |t Conclusion: Markets from Stories -- |t Appendix A: Research Design and Data -- |t Appendix B: Technical Details on Formal Analyses -- |t Notes -- |t Bibliography -- |t Index |
| 520 | |a Breast cancer is one of the most commonly diagnosed cancers and a leading cause of death for women worldwide. With advances in molecular engineering in the 1980s, hopes began to rise that a non-toxic and non-invasive treatment for breast cancer could be developed. These hopes were stoked by the researchers, biotech companies, and analysts who worked to make sense of the uncertainties during product development. In Making Sense Sophie Mützel traces this emergence of "innovative breast cancer therapeutics" up to the 2010s, through the lens of the narratives of the involved actors. Despite the notorious unpredictability of cancer drug development these actors are tasked with establishing a client base and capturing the attention of potential investors, even before trials are completed. Combining theories of economic and cultural sociology, Mützel shows how stories are integral for the emergence of new markets; stories of the future create a market of expectations prior to any existing products. Making Sense uses thousands of press statements, media reports, scientific reports, and financial and industry analyses to illustrate these mechanisms, presenting a fresh view of how life-prolonging innovations can be turned into market products. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Pharmaceutical biotechnology industry. | |
| 650 | 0 | |a Breast |x Cancer |x Treatment |x Technological innovations. | |
| 650 | 0 | |a Breast |x Cancer |x Treatment |x Economic aspects. | |
| 650 | 0 | |a Drug development |x Economic aspects. | |
| 650 | 0 | |a Narration (Rhetoric) |x Economic aspects. | |
| 650 | 0 | |a Narration (Rhetoric) |x Social aspects. | |
| 650 | 0 | |a Markets |x Social aspects. | |
| 650 | 6 | |a Biotechnologie pharmaceutique |x Industrie. | |
| 650 | 6 | |a Sein |x Cancer |x Traitement |x Innovations. | |
| 650 | 6 | |a Sein |x Cancer |x Traitement |x Aspect économique. | |
| 650 | 6 | |a Médicaments |x Développement |x Aspect économique. | |
| 650 | 6 | |a Narration |x Aspect économique. | |
| 650 | 6 | |a Narration |x Aspect social. | |
| 650 | 7 | |a Breast |x Cancer |x Treatment |x Technological innovations |2 fast | |
| 650 | 7 | |a Markets |x Social aspects |2 fast | |
| 650 | 7 | |a Narration (Rhetoric) |x Social aspects |2 fast | |
| 650 | 7 | |a Pharmaceutical biotechnology industry |2 fast | |
| 650 | 2 | |a Breast Neoplasms |x therapy | |
| 650 | 2 | |a Marketing of Health Services | |
| 650 | 7 | |a SOCIAL SCIENCE / Disease & Health Issues. |2 bisacsh | |
| 653 | |a categorization. | ||
| 653 | |a computational social science. | ||
| 653 | |a cultural analysis. | ||
| 653 | |a economic sociology. | ||
| 653 | |a market emergence. | ||
| 653 | |a mixed methods. | ||
| 653 | |a relational sociology. | ||
| 653 | |a scientific innovation. | ||
| 653 | |a text analysis. | ||
| 776 | 0 | 8 | |i Print version: |a Mützel, Sophie |t Making Sense |d Sundridge : Stanford University Press,c2022 |z 9781503634060 |
| 830 | 0 | |a Culture and Economic Life Ser. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=30160944 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL30160944 | ||
| 938 | |a EBSCOhost |b EBSC |n 3397034 | ||
| 994 | |a 92 |b IZTAP | ||