Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing /

Following Einstein's sentence: "Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough, " this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view. Today...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Elsässer, Mathias (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stuttgart : Ibidem Verlag, [2022].
Temas:
Marketing > Data processing.
Marketing.
Marketing > Informatique.
marketing.
Marketing
Marketing > Data processing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • #intelligentmarketing
  • The imaginary marketing lab, playing with dataand thoughts
  • Using more physics on marketing
  • The ma.tomics
  • Intelligent Data-Driven Marketing Framework
  • From Mad-Men to Math-Men Marketing

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