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Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing /
Following Einstein's sentence: "Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough, " this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view. Today...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Stuttgart :
Ibidem Verlag,
[2022].
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| Temas: | |
| Acceso en línea: | Texto completo |