Strategic science communication : a guide to setting the right objectives for more effective public engagement /

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"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical comm...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Besley, John C., 1976- (Autor), Dudo, Anthony (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baltimore, Maryland : Johns Hopkins University Press, 2022
Temas:
Communication in science.
Public relations.
Information scientifique.
Relations publiques.
public relations.
Communication in science
Public relations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • What it means to be a strategic science communicator
  • Science knowledge as a communication objective
  • Show warmth
  • Show integrity
  • Be willing to listen
  • Show you are not that different (and respect others' differences)
  • Show competence
  • Share risks and benefits
  • Share what other people think is normal
  • Foster self-efficacy
  • Share emotions and frames, carefully
  • The need to take communication more seriously.

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