Strategic science communication : a guide to setting the right objectives for more effective public engagement /

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"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical comm...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Besley, John C., 1976- (Autor), Dudo, Anthony (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baltimore, Maryland : Johns Hopkins University Press, 2022
Temas:
Communication in science.
Public relations.
Information scientifique.
Relations publiques.
public relations.
Communication in science
Public relations
Acceso en línea:Texto completo

MARC

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100 1 |a Besley, John C.,  |d 1976-  |e author.  |1 https://id.oclc.org/worldcat/entity/E39PCjMyFCxWr389Trx9fFXkMq 
245 1 0 |a Strategic science communication :  |b a guide to setting the right objectives for more effective public engagement /  |c John C. Besley and Anthony Dudo. 
264 1 |a Baltimore, Maryland :  |b Johns Hopkins University Press,  |c 2022 
300 |a 1 online resource (viii, 322 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
520 |a "In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"--  |c Provided by publisher. 
505 0 |a What it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Show competence -- Share risks and benefits -- Share what other people think is normal -- Foster self-efficacy -- Share emotions and frames, carefully -- The need to take communication more seriously. 
504 |a Includes bibliographical references and index. 
588 |a Description based on online resource; title from digital title page (Project MUSE, viewed March 29, 2023). 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
590 |a eBooks on EBSCOhost  |b EBSCO eBook Subscription Academic Collection - Worldwide 
650 0 |a Communication in science. 
650 0 |a Public relations. 
650 6 |a Information scientifique. 
650 6 |a Relations publiques. 
650 7 |a public relations.  |2 aat 
650 7 |a Communication in science  |2 fast 
650 7 |a Public relations  |2 fast 
700 1 |a Dudo, Anthony,  |e author. 
776 0 8 |a Besley, John C., 1976-  |t Strategic science communication.  |d Baltimore : Johns Hopkins University Press, 2022  |z 9781421444208  |w (DLC) 2021045394  |w (OCoLC)1287749036 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=29138900  |z Texto completo 
938 |a Askews and Holts Library Services  |b ASKH  |n AH39633665 
938 |a Project MUSE  |b MUSE  |n musev2_109649 
938 |a YBP Library Services  |b YANK  |n 302942556 
938 |a EBSCOhost  |b EBSC  |n 3150771 
938 |a ProQuest Ebook Central  |b EBLB  |n EBL29138900 
994 |a 92  |b IZTAP 

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