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Marketization and Commodification of History
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2022.
|
| Colección: | Journal of Historical Research in Marketing Ser.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- Guest editorial
- Commodifying ancient cultural heritage: the market evolution of the Parthenon temple
- New Zealand's ANZAC nurses: marketizing the great war for a 21st-century fit
- Chromolithographed history: brands' trade cards and the co-construction of the French"roman national" (1900s-1930s)
- (En) act your age! Marketing and the marketization of history in young SMEs
- Marketing the past over the long run: uses of the past in French accounting textbooks, 17th-19th c.
- Rhetorical history and strategic marketing: the example of Starbucks