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|a UAMI
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|a Jones, Brian.
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| 245 |
1 |
0 |
|a Marketization and Commodification of History
|h [electronic resource].
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| 260 |
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|a Bradford, West Yorkshire :
|b Emerald Publishing Limited,
|c 2022.
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| 300 |
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|a 1 online resource (133 p.).
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|a Journal of Historical Research in Marketing Ser. ;
|v v.1
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| 500 |
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|a Description based upon print version of record.
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| 505 |
0 |
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|a Cover -- Guest editorial -- Commodifying ancient cultural heritage: the market evolution of the Parthenon temple -- New Zealand's ANZAC nurses: marketizing the great war for a 21st-century fit -- Chromolithographed history: brands' trade cards and the co-construction of the French"roman national" (1900s-1930s) -- (En) act your age! Marketing and the marketization of history in young SMEs -- Marketing the past over the long run: uses of the past in French accounting textbooks, 17th-19th c. -- Rhetorical history and strategic marketing: the example of Starbucks
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| 590 |
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|a Marketing.
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|a marketing.
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|i Print version:
|a Jones, Brian
|t Marketization and Commodification of History
|d Bradford, West Yorkshire : Emerald Publishing Limited,c2022
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| 830 |
|
0 |
|a Journal of Historical Research in Marketing Ser.
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| 856 |
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|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6960983
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