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Luxury Marketing and Branding
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2022.
|
| Colección: | Journal of Product and Brand Management Ser.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- Guest editorial
- Assessing levers of guilt in luxury consumption: an international perspective
- What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX)
- New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values
- Is it love or just like? Generation Z's brand relationship with luxury
- Constructing generational identity through counterfeit luxury consumption
- Understanding the antecedents to luxury brand consumer behavior
- Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media
- The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products
- The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study
- Artification strategies to improve luxury perceptions: the role of adding an artist name
- Compromise pricing in luxury