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EBOOKCENTRAL_on1313879571 |
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OCoLC |
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20240329122006.0 |
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m o d |
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221015s2022 xx o ||| 0 eng d |
| 040 |
|
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|a EBLCP
|b eng
|c EBLCP
|d REDDC
|d OCLCF
|d OCLCQ
|d OCLCO
|d YDX
|d SFB
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|a 1313608082
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|a (OCoLC)1313879571
|z (OCoLC)1313608082
|z (OCoLC)1313903443
|z (OCoLC)1314619633
|z (OCoLC)1315645157
|z (OCoLC)1317330821
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| 050 |
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4 |
|a HF5415
|b .G896 2022
|
| 082 |
0 |
4 |
|a 658.8
|2 23
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| 049 |
|
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|a UAMI
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| 100 |
1 |
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|a Guzman, Francisco.
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| 245 |
1 |
0 |
|a Luxury Marketing and Branding
|h [electronic resource].
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| 260 |
|
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|a Bradford, West Yorkshire :
|b Emerald Publishing Limited,
|c 2022.
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| 300 |
|
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|a 1 online resource (181 p.).
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 490 |
1 |
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|a Journal of Product and Brand Management Ser. ;
|v v.3
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| 500 |
|
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|a Description based upon print version of record.
|
| 505 |
0 |
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|a Cover -- Guest editorial -- Assessing levers of guilt in luxury consumption: an international perspective -- What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX) -- New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values -- Is it love or just like? Generation Z's brand relationship with luxury -- Constructing generational identity through counterfeit luxury consumption -- Understanding the antecedents to luxury brand consumer behavior
|
| 505 |
8 |
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|a Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media -- The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products -- The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study -- Artification strategies to improve luxury perceptions: the role of adding an artist name -- Compromise pricing in luxury
|
| 590 |
|
|
|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Marketing
|x Social aspects.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
6 |
|a Marketing
|x Aspect social.
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| 650 |
|
6 |
|a Stratégie de marque.
|
| 650 |
|
7 |
|a branding.
|2 aat
|
| 650 |
|
7 |
|a Branding (Marketing)
|2 fast
|
| 650 |
|
7 |
|a Marketing
|x Social aspects
|2 fast
|
| 700 |
1 |
|
|a Veloutsou, Cleopatra.
|
| 700 |
1 |
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|a Christodoulides, George.
|
| 776 |
0 |
8 |
|i Print version:
|a Guzman, Francisco
|t Luxury Marketing and Branding
|d Bradford, West Yorkshire : Emerald Publishing Limited,c2022
|
| 830 |
|
0 |
|a Journal of Product and Brand Management Ser.
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6961004
|z Texto completo
|
| 938 |
|
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|a ProQuest Ebook Central
|b EBLB
|n EBL6961004
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 17923865
|
| 994 |
|
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|a 92
|b IZTAP
|
