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Teaching business information literacy /
"Business is one of the most popular degree programs among both graduate and undergraduate students, and non-business programs including engineering, design, and pure sciences - all interested in innovation, commercialization, and marketing - are increasingly integrating business training into...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago, IL :
Association of College & Research Libraries,
2022.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction
- SECTION I. Basic business research. Constrain yourself : practical company research / Kristina Batiste ; Disrupting the business writing course : critical pedagogy to frame business information literacy instruction / Carmen Cole ; Let's compare : using a recommendation report to teach basic business research skills / Emily Mross ; Let's duel : the gamification of business information literacy for undergraduate students / Amanda Wheatley ; Storytelling with business research / Reece Steinberg ; I can read the business section for my paper? Discovering connections between sources / Theresa Carlson
- SECTION II. Finance and Accounting. Database scavenger hunt and analysis for accounting students / Robbi De Peri ; Evaluating information quality : the use of research logs in academic and professional business research / Mariana Jardim ; Collaborating with a finance executive-in-residence to build finance students' information literacy skills / Catherine Fournier Boulianne
- SECTION III. Entrepreneurship. A tour of public-use market research / Carolyn Klotzbach-Russell ; Pitching through storytelling / Reece Steinberg ; Hospitality and tourism case competition / Hal Kirkwood ; More than a secondary strategy : how to actively incorporate primary research into your instruction session / Sara Heimann and Summer Krstevska ; Aligning business IL with startup thinking : a series of open workshops / Carey Toane, Holly Inglis, Sarah Shujah, and Michelle Spence
- SECTION IV. Management. SWOT analysis / Meryl Brodsky ; Managing your management information literacy : a focus on interdisciplinary research / Janet Hauck ; Concept mapping : activities for complex business research or experiential learning projects / Grace Liu ; Teaching business research using strategic analysis diagrams / Genifer Snipes ; Using critically appraised topics to teach evidence-based management to graduate business students / Zahra Premji
- SECTION V. Marketing. Teaching consumer market segmentation through brainstorming demographic and psychographic variables / Steve Cramer ; Critical consumption : empowering students to evaluate sources in a one-shot session on introductory consumer marketing research / Abigail Morgan ; Dissecting data to make better decisions / Juliet Conlon ; Market sizing activity / Meryl Brodsky ; Teaching secondary market research through active learning workshops / Wendy Pothier ; Using Facebook and Google digital marketing tools to engage with consumer data / Ben Richards
- SECTION VI. Specialty Subjects. Franchise frenzy : business research for marketing a new franchise location / Emily Mross ; Thinking outside the "box" : conducting supply chain procurement research / Katharine V. Macy ; Goin' global : what Is the best way to export jeans to Dubai? / Judy Opdahl ; Business ethics and intellectual property : Barbie & Bratz / Hal Kirkwood ; Connecting the real estate industry and library instruction : a geospatial example of experiential learning / Scott St Martin, Amanda Belantara, and Daniel Hickey
- SECTION VII. Data Literacy/Data Visualization. 60-Minute data literacy workshop using the Junk Charts trifecta checkup / Nancy Lovas ; Data visualization : visualizing decisions / Chelsea H. Barrett ; Using the DIG Method for data literacy / Dana Statton Thompson
- SECTION VIII. Experiential Learning/Career. Building a better business consultant : a framework for instruction / Olivia Olivares ; FIRE starters : using a train-the-trainer model and team consultations to support a first-year experience business competition / Benjamin Peck and Wendy Pothier ; Next level career research : helping students land their dream jobs / Laura Leavitt Walesby ; Hot topics trade publications connect research with career ambitions / Lateka Grays and Mark Lenker
- SECTION IX. Using technology in the classroom. Scaling up : asynchronous information literacy instruction for first-year business students / Orolando Duffus ; Flip your one-shot instruction session with survey software / Natalia Tingle ; Teaching company research through a virtual research workshop / Chris Cooper ; Metaliterate learning through self-assessment of recorded research presentations / Amanda Kraft.