Hashtag campaigns during the COVID-19 pandemic in Malaysia : escalating from online to offline /

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Hashtag campaigns on social media enable users to express their sentiments on various issues and mobilize people to be part of a movement or cause; they have been used effectively by disenfranchised members of society against powerful elites.While some are of the opinion that online campaigns are in...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Leong, Pauline Pooi Yin (Autor), Amirul Adli Rosli (Autor)
Otros Autores: Rosli, Amirul Adli
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore : ISEAS-Yusof Ishak Institute ; 2021.
Colección:Trends in Southeast Asia ; TRS21/21.
Temas:
Internet and activism > Malaysia.
Social media > Malaysia.
Social movements > Malaysia.
Sociology / urban.
Cybermilitantisme > Malaisie.
Médias sociaux > Malaisie.
Mouvements sociaux > Malaisie.
SOCIAL SCIENCE / Sociology / Urban.
Internet and activism
Social media
Social movements
Malaysia
Acceso en línea:Texto completo
Descripción
Sumario:Hashtag campaigns on social media enable users to express their sentiments on various issues and mobilize people to be part of a movement or cause; they have been used effectively by disenfranchised members of society against powerful elites.While some are of the opinion that online campaigns are ineffective due to ""slacktivism"", such campaigns can spill over to offline protests, especially if there are strong emotions such as anger, or a sense of injustice or social deprivation, spurring people on.The earlier hashtag campaigns in Malaysia--#AntaraDuaDarjat (#BetweenTwoStatus) and #DengkiKe.
Descripción Física:1 online resource (52 p.)
ISBN:9789815011234
9815011235
ISSN:0219-3213 ;

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