Brand naming : the complete guide to creating a name for your company, product, or service /

This complete and detailed book, Brand Naming, includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus--not to mention Scrabble--a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Meyerson, Rob (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Business Expert Press, LLC, 2021.
Edición:First edition.
Colección:Marketing collection.
Temas:
Branding (Marketing)
Brand name products.
Business names.
Stratégie de marque.
Produits de marque.
Raison sociale.
branding.
Brand name products
Business names
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part I. Background and basics. 1. How brand naming works
  • 2. Types of brand names
  • 3. The basic naming process
  • Part II. Hundreds of ideas. 4. The naming brief
  • 5. Getting set up
  • 6. Basic name generation
  • 7. Building out the list
  • Part III. Narrowing down to one. 8. Shortlisting
  • 9. Trademark prescreening
  • 10. Linguistic checks
  • 11. What about the domain?
  • 12. Presenting names
  • 13. Full legal and final selection
  • 14. Securing and launching the new name
  • Part IV. Resources.

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