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Brand naming : the complete guide to creating a name for your company, product, or service /
This complete and detailed book, Brand Naming, includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus--not to mention Scrabble--a...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Business Expert Press, LLC,
2021.
|
| Edición: | First edition. |
| Colección: | Marketing collection.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Meyerson, Rob, |e author. | |
| 245 | 1 | 0 | |a Brand naming : |b the complete guide to creating a name for your company, product, or service / |c Rob Meyerson. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, NY : |b Business Expert Press, LLC, |c 2021. | |
| 264 | 4 | |c ©2022 | |
| 300 | |a 1 online resource (xxii, 169 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Marketing collection, |x 2169-3986 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Part I. Background and basics. 1. How brand naming works -- 2. Types of brand names -- 3. The basic naming process -- Part II. Hundreds of ideas. 4. The naming brief -- 5. Getting set up -- 6. Basic name generation -- 7. Building out the list -- Part III. Narrowing down to one. 8. Shortlisting -- 9. Trademark prescreening -- 10. Linguistic checks -- 11. What about the domain? -- 12. Presenting names -- 13. Full legal and final selection -- 14. Securing and launching the new name -- Part IV. Resources. | |
| 520 | |a This complete and detailed book, Brand Naming, includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus--not to mention Scrabble--and pick up Brand Naming. | ||
| 545 | 0 | |a Rob Meyerson is a brand strategist and namer whose past clients range from startups to the Fortune 500. He has done naming work at global branding firms and smaller agencies, as head of naming at HP, and as an independent consultant, for projects in the U.S., China, Southeast Asia, and Europe. Rob has written about branding and naming for Entrepreneur, Business Insider, The Guardian, TechCrunch, and other leading publications. He also hosts the podcast How Brands Are Built. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Business names. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 6 | |a Raison sociale. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Business names |2 fast | |
| 758 | |i has work: |a Brand Naming (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYTQPm7fqF6tDWQqyhT9wC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a MEYERSON, ROB. |t BRAND NAMING. |d BUSINESS EXPERT PRESS, 2021 |z 1637421559 |w (OCoLC)1265345463 |
| 830 | 0 | |a Marketing collection. | |
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| 938 | |a Business Expert Press |b BEPR |n 9781637421567 | ||
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