Dead fish don't swim upstream : real life lessons in entrepreneurship /

Business academia offers an excellent entrepreneurial foundation. Ten reality sets in. This book bridges the gap between academia and real business, to counsel by example, and to deliver timely, actionable recommendations to capitalize on opportunities, or to sidestep hidden business grenades. Advic...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Silverberg, Jay J. (Autor), McLean, Bruce E. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2021.
Edición:First edition.
Colección:Entrepreneurship and small business management collection.
Temas:
Entrepreneurship.
New business enterprises.
Success in business.
Entrepreneurship
Entrepreneuriat.
Nouvelles entreprises.
Succès dans les affaires.
entrepreneurs.
New business enterprises
Success in business
Business.
Start-ups.
Minimum viable product.
Exit strategy.
Advisers.
Advisory board.
Deal making.
Entrepreneurs.
Sales.
Customers.
Boot strapping.
Funding.
Elastic ethics.
Investors.
Social responsibility.
Communications.
Partners.
Competitors.
Marketing.
International deals.
Domestic markets.
Assets.
Soft assets.
Data rooms.
Business plans.
Markets.
Value propositions.
Revenue models.
Branding.
Promotion.
Business ethics.
Business strategies.
Business advice.
Success.
Dealing with challenges.
Academic business gap.
Business stories that teach.
Business life lessons.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Chapter 1. Great ideas become great businesses
  • Chapter 2. Business planning, startup research, and feasibility
  • Chapter 3. Launching a business like you really mean it
  • Chapter 4. Resources and foundation building
  • Chapter 5. Leadership, and how to be a great business leader
  • Chapter 6. You need to learn to deal with all sorts of people
  • Chapter 7. Money, investment, and partnerships
  • Chapter 8. Marketing and market penetration strategies that actually work
  • 1Chapter 9. Branding goes way beyond a pretty logo
  • Chapter 10. Sales are your mainstays to survival and growth
  • Chapter 11. Evolving your business: capitalizing on growth and change
  • Chapter 12. Operating your business
  • Chapter 13. Dealmaking in your favor
  • Chapter 14. Communications, networking, and playacting
  • Chapter 15. Business is a game best played to win
  • Chapter 16. Creating value and net worth
  • Chapter 17. Exit strategies: getting out with money in your jeans
  • Chapter 18. We are only human: stories from the trenches.

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