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Dead fish don't swim upstream : real life lessons in entrepreneurship /

Business academia offers an excellent entrepreneurial foundation. Ten reality sets in. This book bridges the gap between academia and real business, to counsel by example, and to deliver timely, actionable recommendations to capitalize on opportunities, or to sidestep hidden business grenades. Advic...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Silverberg, Jay J. (Autor), McLean, Bruce E. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2021.
Edición:First edition.
Colección:Entrepreneurship and small business management collection.
Temas:
Acceso en línea:Texto completo

MARC

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050 4 |a HB615  |b .S55 2021eb 
082 0 4 |a 658.421  |2 23 
049 |a UAMI 
100 1 |a Silverberg, Jay J.,  |e author. 
245 1 0 |a Dead fish don't swim upstream :  |b real life lessons in entrepreneurship /  |c Jay J. Silverberg and Bruce E. McLean. 
250 |a First edition. 
264 1 |a New York, New York (222 East 46th Street, New York, NY 10017) :  |b Business Expert Press,  |c 2021. 
300 |a 1 online resource (1 PDF (xii, 210 pages) :)  |b illustrations. 
336 |a text  |2 rdacontent 
337 |a computer  |2 isbdmedia 
338 |a online resource  |2 rdacarrier 
490 1 |a Entrepreneurship and small business management collection,  |x 1946-5661 
504 |a Includes bibliographical references and index. 
505 0 |a Chapter 1. Great ideas become great businesses -- Chapter 2. Business planning, startup research, and feasibility -- Chapter 3. Launching a business like you really mean it -- Chapter 4. Resources and foundation building -- Chapter 5. Leadership, and how to be a great business leader -- Chapter 6. You need to learn to deal with all sorts of people -- Chapter 7. Money, investment, and partnerships -- Chapter 8. Marketing and market penetration strategies that actually work -- 1Chapter 9. Branding goes way beyond a pretty logo -- Chapter 10. Sales are your mainstays to survival and growth -- Chapter 11. Evolving your business: capitalizing on growth and change -- Chapter 12. Operating your business -- Chapter 13. Dealmaking in your favor -- Chapter 14. Communications, networking, and playacting -- Chapter 15. Business is a game best played to win -- Chapter 16. Creating value and net worth -- Chapter 17. Exit strategies: getting out with money in your jeans -- Chapter 18. We are only human: stories from the trenches. 
520 3 |a Business academia offers an excellent entrepreneurial foundation. Ten reality sets in. This book bridges the gap between academia and real business, to counsel by example, and to deliver timely, actionable recommendations to capitalize on opportunities, or to sidestep hidden business grenades. Advice is best delivered by those who have successfully walked the entrepreneurial trail, but not without incurring some scars along the way. That's us. For the university instructor or professor, this book adds another dimension to what is being taught, and facilitates the lecturers' ability to convey important business lessons in bite-size morsels. 
588 |a Description based on PDF viewed 11/11/2021. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Entrepreneurship. 
650 0 |a New business enterprises. 
650 0 |a Success in business. 
650 2 |a Entrepreneurship 
650 6 |a Entrepreneuriat. 
650 6 |a Nouvelles entreprises. 
650 6 |a Succès dans les affaires. 
650 7 |a entrepreneurs.  |2 aat 
650 7 |a Entrepreneurship  |2 fast 
650 7 |a New business enterprises  |2 fast 
650 7 |a Success in business  |2 fast 
653 |a Business. 
653 |a Start-ups. 
653 |a Minimum viable product. 
653 |a Exit strategy. 
653 |a Advisers. 
653 |a Advisory board. 
653 |a Deal making. 
653 |a Entrepreneurs. 
653 |a Sales. 
653 |a Customers. 
653 |a Boot strapping. 
653 |a Funding. 
653 |a Elastic ethics. 
653 |a Investors. 
653 |a Social responsibility. 
653 |a Communications. 
653 |a Partners. 
653 |a Competitors. 
653 |a Marketing. 
653 |a International deals. 
653 |a Domestic markets. 
653 |a Assets. 
653 |a Soft assets. 
653 |a Data rooms. 
653 |a Business plans. 
653 |a Markets. 
653 |a Value propositions. 
653 |a Revenue models. 
653 |a Branding. 
653 |a Promotion. 
653 |a Business ethics. 
653 |a Entrepreneurship. 
653 |a Business strategies. 
653 |a Business advice. 
653 |a Success. 
653 |a Dealing with challenges. 
653 |a Academic business gap. 
653 |a Business stories that teach. 
653 |a Business life lessons. 
700 1 |a McLean, Bruce E.,  |e author. 
776 0 8 |i Print version:  |z 9781637421574 
830 0 |a Entrepreneurship and small business management collection.  |x 1946-5661 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6800559  |z Texto completo 
938 |a Business Expert Press  |b BEPR  |n 9781637421581 
938 |a YBP Library Services  |b YANK  |n 17712772 
938 |a Askews and Holts Library Services  |b ASKH  |n AH39489480 
938 |a ProQuest Ebook Central  |b EBLB  |n EBL6800559 
994 |a 92  |b IZTAP