Cargando…
Protecting the Brand Counterfeiting and Grey Markets.
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Business Expert Press,
2021.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_on1285168985 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 211113s2021 nyu o ||| 0 eng d | ||
| 040 | |a EBLCP |b eng |c EBLCP |d YDX |d N$T |d OCLCO |d OCLCF |d OCLCO |d OCLCQ |d SFB |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 1285122354 |a 1285150747 |a 1285163136 | ||
| 020 | |a 1637421524 | ||
| 020 | |a 9781637421529 |q (electronic bk.) | ||
| 020 | |z 1637421516 | ||
| 020 | |z 9781637421512 | ||
| 029 | 1 | |a AU@ |b 000073649146 | |
| 035 | |a (OCoLC)1285168985 |z (OCoLC)1285122354 |z (OCoLC)1285150747 |z (OCoLC)1285163136 | ||
| 050 | 4 | |a HF5415.13 | |
| 082 | 0 | 4 | |a 658.827 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Hlavnicka, Peter. | |
| 245 | 1 | 0 | |a Protecting the Brand |h [electronic resource] : |b Counterfeiting and Grey Markets. |
| 260 | |a New York : |b Business Expert Press, |c 2021. | ||
| 300 | |a 1 online resource (394 p.) | ||
| 500 | |a Description based upon print version of record. | ||
| 520 | |a Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. | ||
| 505 | 0 | |a Introduction of intellectual property -- What is a brand and why protect it? -- Problems caused by counterfeit and grey market goods -- Incidents of counterfeiting and grey marketing in various industries -- Proactive internal procedures to combat counterfeiting and the grey market -- Trademark infringement : diminishing the value of brand equity -- International Trade Commission and U.S. Customs and Border Protection, the Lanham Act and the Tariff Act -- Issues relating to websites -- New technologies and alternative methods to combat counterfeiting and grey market -- International remedies. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Imitation. | |
| 650 | 0 | |a Industrial property. | |
| 650 | 0 | |a Marketing |x Law and legislation. | |
| 650 | 0 | |a Trademarks. | |
| 650 | 2 | |a Imitative Behavior | |
| 650 | 2 | |a Patents as Topic | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Imitation (Psychologie) | |
| 650 | 6 | |a Propriété industrielle. | |
| 650 | 6 | |a Marques de commerce. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a trademarks. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Imitation |2 fast | |
| 650 | 7 | |a Industrial property |2 fast | |
| 650 | 7 | |a Marketing |x Law and legislation |2 fast | |
| 650 | 7 | |a Trademarks |2 fast | |
| 700 | 1 | |a Keats, Anthony. | |
| 758 | |i has work: |a PROTECTING THE BRAND (Text) |1 https://id.oclc.org/worldcat/entity/E39PCY7ThRhGKvCJkG4FdY8YMX |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Hlavnicka, Peter |t Protecting the Brand |d New York : Business Expert Press,c2021 |z 9781637421512 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6800560 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6800560 | ||
| 938 | |a YBP Library Services |b YANK |n 17712771 | ||
| 938 | |a EBSCOhost |b EBSC |n 3092681 | ||
| 994 | |a 92 |b IZTAP | ||