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Systematic Literature Reviews in International Marketing From the Past to the Future Part One.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2021.
|
| Colección: | International Marketing Review Ser.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- Guest editorial
- A critical review of international print advertisements: evolutionary analysis, assessment and elucidations, from 1965 to 2020
- A bibliometric review of International Marketing Review (IMR): past, present, and future
- Searching for a new perspective on institutions, networks and the internationalisation of SMEs in emerging economies: A systematic literature review
- Conflict in online consumption communities: a systematic literature review and directions for future research
- Big data-driven strategic orientation in international marketing
- Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda
- Cross-disciplinary issues in international marketing: a systematic literature review on international marketing and ethical issues
- The determinants of international new venture performance: a review and future research agenda
- International marketing studies in banking and finance: a comprehensive review and integrative framework
- Three decades of export competitiveness literature: systematic review, synthesis and future research agenda