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Marketing Financial Services in Sub-Saharan Africa
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2021.
|
| Colección: | International Journal of Bank Marketing Ser.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- Guest editorial
- Building blocks of financial inclusion through customer experience value at financial touchpoints in Southern Africa
- Financial well-being of customerto-customer co-creation experience: a comparative qualitative focus group study of savings/credit groups
- Marketing bank services to financially vulnerable customers: evidence from an emerging economy
- Traditional-bank customers' digital-only bank resistance: evidence from South Africa
- The effect of nWOM firestorms on South African retail banking