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Marketing Financial Services in Sub-Saharan Africa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Estelami, Hooman
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, West Yorkshire : Emerald Publishing Limited, 2021.
Colección:International Journal of Bank Marketing Ser.
Temas:
Acceso en línea:Texto completo

MARC

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040 |a EBLCP  |b eng  |c EBLCP  |d YDX  |d EBLCP  |d UKAHL  |d SFB  |d OCLCQ  |d OCLCF  |d OCLCQ  |d OCLCO  |d OCLCL 
019 |a 1280392425  |a 1280461877  |a 1280598680  |a 1281982765 
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035 |a (OCoLC)1281979467  |z (OCoLC)1280392425  |z (OCoLC)1280461877  |z (OCoLC)1280598680  |z (OCoLC)1281982765 
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082 0 4 |a 332.1  |2 23 
049 |a UAMI 
100 1 |a Estelami, Hooman. 
245 1 0 |a Marketing Financial Services in Sub-Saharan Africa  |h [electronic resource]. 
260 |a Bradford, West Yorkshire :  |b Emerald Publishing Limited,  |c 2021. 
300 |a 1 online resource (141 p.). 
490 1 |a International Journal of Bank Marketing Ser. ;  |v v.3 
500 |a Description based upon print version of record. 
505 0 |a Cover -- Guest editorial -- Building blocks of financial inclusion through customer experience value at financial touchpoints in Southern Africa -- Financial well-being of customerto-customer co-creation experience: a comparative qualitative focus group study of savings/credit groups -- Marketing bank services to financially vulnerable customers: evidence from an emerging economy -- Traditional-bank customers' digital-only bank resistance: evidence from South Africa -- The effect of nWOM firestorms on South African retail banking 
500 |a Developing corporate social responsibility in financial services. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Financial services industry  |z Africa, Sub-Saharan. 
650 6 |a Services financiers  |z Afrique subsaharienne. 
650 7 |a Financial services industry  |2 fast 
651 7 |a Sub-Saharan Africa  |2 fast 
758 |i has work:  |a Marketing Financial Services in Sub-Saharan Africa (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCYHcxcCm74kRRgMfFT6KmH  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Estelami, Hooman  |t Marketing Financial Services in Sub-Saharan Africa  |d Bradford, West Yorkshire : Emerald Publishing Limited,c2021 
830 0 |a International Journal of Bank Marketing Ser. 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6787979  |z Texto completo 
938 |a Askews and Holts Library Services  |b ASKH  |n AH40804257 
938 |a ProQuest Ebook Central  |b EBLB  |n EBL6787979 
938 |a YBP Library Services  |b YANK  |n 17683990 
994 |a 92  |b IZTAP