Cargando…
Small Business Revolution How Owners and Entrepreneurs Can Succeed.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newark :
John Wiley & Sons, Incorporated,
2021.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- Contents
- Introduction
- Chapter 1 The Small Business: You Are a Very Big Part of America
- We're in Your Corner
- Seismic Events
- The Small Business Revolution
- Leader to Leader
- You May Be Thinking This
- Companion Site
- You Are Part of a Worthy Tradition
- This Guide Can Also Help You to Start a Business
- How SBR Analyzed Businesses, and How This Book Is Organized
- Chapter 2 Why? Tough Questions, Tough Decisions
- When a Hobby Becomes a Business
- When It's Right to Be Brutal
- Course Corrections
- Seeing the World as It Really Is
- Four Crucial Decisions
- Decision 1: Change Nothing or Decide to Change Something
- Decision 2: Make All the Mistakes Yourself or Learn from Others
- Decision 3: Follow the Recipe, or Strike Out on Your Own
- Decision 4: Bag It Early, or Push on Through
- Be Like a Duck
- Work-Life Integration
- Put Your Mask on First
- Chapter 3 Crucial Numbers
- Back-Pocket Accounting
- One-Sheet Accounting
- Revenue
- Expenses
- Income
- Cash Flow
- 100-Foot Level
- Hobby Hell
- The Balance Sheet
- Lengthen the Time Span
- Let's Do Some Basic Analysis
- Cost of Goods Sold
- What's Your Capacity and True Market Demand?
- Golden Ratios
- SCORE Mentoring Program
- Chapter 4 Concentric Circles
- About You
- About Your Co-Workers
- Have a Sandwich
- Testing, Testing
- Your Brand
- You Have One, Whether You Know It or Not
- What Your Brand Is Not
- What Is Your Brand, Then?
- What It's Like to Work with a Good Brand Specialist
- Logos
- Mood Boards
- Your Brand as a Choice
- Reduce Risk by Testing
- Chapter 5 Getting Visible
- 16 Common Mistakes Business Owners Make with Their Online Presence
- Mistake #1: Not Having a Website to Begin With
- Mistake #2: Having a Site That Doesn't Even Do the Minimum.
- Mistake #3: Not Arranging Things So That Updates Are a Breeze
- Mistake #4: Having an Awful Domain Name
- Mistake #5: Paying Too Much for a Website
- Mistake #6: Paying Too Little for a Website
- Mistake #7: Your Site Is Broken, as Far as Many Visitors AreConcerned
- Mistake #8: Your Site Looks Awful on Mobile Devices
- Mistake #9: Your Site Looks Okay, But It Takes Forever to Appear After Someone Types in Your Address
- Mistake #10: You Have Typical Stock Images on Your Site
- Mistake #11: You Don't Get to the Point Quickly
- Mistake #12: Your Site Does Not Include Links to "Terms of Service" and "Privacy Policy" Pages
- Mistake #13: You Don't Have Your Site Backed Up
- Mistake #14: You Have Ineffective Passwords and Proceduresfor Them
- Mistake #15: You Do Not Keep Your Website or Computer Updated
- Mistake #16: You Don't Have an Online Form on Your Site, But Instead Rely on People Contacting You Through Your Email Address
- Two Big Visibility Boosters
- Visibility Booster #1: Organic Search
- Visibility Booster #2: Paid Search
- Chapter 6 Bringing in Business
- A Chiropractor's Secret
- Community-Based Business-Building Methods
- Other Physical Business-Building Methods
- Online Methods
- The Most Dangerous Number in Business
- Chapter 7 The Craft of Persuasion
- 11 Principles of Business Persuasion
- Principle #1: Speak to One Person
- Principle #2: Get to Know Your Customer More Than You Do Today
- Principle #3: Know Your Competition and Find a Way to Outclass Them
- Principle #4: Write Like You Talk, and Talk Like a Friend
- Principle #5: Own a Phrase in Your Customers' Heads
- Principle #6: Talk about the Benefits of Benefits
- Principle #7: Prove Every Assertion
- Principle #8: Explain Who Is Not Right for Your Product or Service
- Principle #9: Reverse the Risk
- Principle #10: Remove Speed Bumps to the Sale.
- Principle #11: Don't Be Boring
- Chapter 8 Relationships
- The Contact
- The Thread
- Name Capture
- Turning a Lead into a Prospect
- When Prospects Become Customers
- Lifetime Value of Customers
- Where You Keep Customer Data
- Testimonials
- Awards and Other Recognition
- Chapter 9 Vulnerabilities
- Your Physical Locations
- Business Risks
- Your Competition
- Chapter 10 The Power of Email
- What Are You Sitting On?
- "Email is spammy."
- "Email marketing is so yesterday. The world has moved on."
- "I can write, but I'm not a writer."
- "My customers are on social media."
- Yet Another Key Reason for You to Take Email Marketing Seriously
- When to Use Email Marketing for Maximum Effect
- Major Use #1 for Email: Name Capture
- Major Use #2 for Email: Segmentation
- Another Way to Segment
- Major Use #3 for Email: Automatic Relationship Building
- The Mechanics of Good Email Marketing
- "I don't want to give out my personal email to anyone
- that's a prescription for even more spam."
- You Need an ESP
- Chapter 11 The Right Way to Use Social Media
- Social Media Myths and Realities
- "My customers are not on social media."
- "Social media is not a serious media channel. After all, we have people posting what they ate for lunch, and doing pouty-lip selfies."
- "I hate social media, and it's painful for me to use it."
- So Many Platforms, So Little Time
- The Thing About Twitter
- How Do I Determine Which Social-Media Platforms I Should Start With?
- How Often Should My Business Be Posting?
- What Tools Exist That Can Help Me with This Whole Area?
- Be Careful About Photography
- How Do I Know If I've Found the Right Person toDo Social Media for Me?
- How Do I Measure Success with Social Media?
- Chapter 12 Power Tools
- A Robust Payment System
- Targeted Promotional Merchandise.
- Tools for Competitive Intelligence
- Tools for Intelligence on Your Own Site
- This One Will Blow You Away
- Low-Cost Insights
- Using Video Effectively
- Chapter 13 Your Team
- The Question Before the Question
- Your Hiring Process
- Traits We Look for in New Hires
- References
- Alternatives to Hiring
- Chapter 14 Eyes Wide Open
- Small Hinges Swing Big Doors
- When Circumstances Change, Take Time to Think
- Count Yourself In
- Execute on the Fundamentals, Even When They Are Tiresome to You
- Don't Suffer in Silence
- Beware of Shiny Objects
- Epilogue: When to Abandon the Dream?
- Common Causes of Business Failure
- Determining If You Should Abandon the Dream
- If You Decide to Stop
- Notes
- Chapter 1
- Chapter 3
- Chapter 4
- Chapter 5
- Chapter 6
- Chapter 7
- Chapter 8
- Chapter 10
- Chapter 11
- Chapter 12
- Chapter 13
- Chapter 14
- Epilogue
- Acknowledgments
- About the Author
- Index
- EULA.