Brand Wars : Combat Strategies for Indian Brands.

A book that proposes cunning competitive strategies for Indian brands to sustain against odds.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gupte, Rajiv
Otros Autores: Limaye, Anand
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi : SAGE Publications, 2021.
Temas:
Branding (Marketing)
Stratégie de marque.
branding.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • CONTENTS
  • FOREWORD
  • PREFACE
  • ACKNOWLEDGEMENTS
  • INTRODUCTION
  • 1 ADVANTAGE COVID
  • 2 VOCAL FOR LOCAL
  • 3 BRAND COMBAT MODEL
  • 4 BUILDING BRANDS
  • 5 BRANDING IN TURBULENT TIMES
  • 6 GRAND STRATEGY
  • 7 BATTLEFIELD MODEL
  • 8 SUSTAINING COMPETITIVE ADVANTAGE
  • 9 BUILDING FRONTIERS
  • 10 GETTING THE ACT RIGHT
  • 11 MEANS-END THEORY AND START-UPS
  • 12 CHINA PLUS ONE
  • SUGGESTED READINGS
  • ABOUT THE AUTHORS

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