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Brand Wars : Combat Strategies for Indian Brands.
A book that proposes cunning competitive strategies for Indian brands to sustain against odds.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
SAGE Publications,
2021.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
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| 082 | 0 | 4 | |a 658.8/27 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Gupte, Rajiv. | |
| 245 | 1 | 0 | |a Brand Wars : |b Combat Strategies for Indian Brands. |
| 264 | 1 | |a New Delhi : |b SAGE Publications, |c 2021. | |
| 300 | |a 1 online resource (293 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover -- CONTENTS -- FOREWORD -- PREFACE -- ACKNOWLEDGEMENTS -- INTRODUCTION -- 1 ADVANTAGE COVID -- 2 VOCAL FOR LOCAL -- 3 BRAND COMBAT MODEL -- 4 BUILDING BRANDS -- 5 BRANDING IN TURBULENT TIMES -- 6 GRAND STRATEGY -- 7 BATTLEFIELD MODEL -- 8 SUSTAINING COMPETITIVE ADVANTAGE -- 9 BUILDING FRONTIERS -- 10 GETTING THE ACT RIGHT -- 11 MEANS-END THEORY AND START-UPS -- 12 CHINA PLUS ONE -- SUGGESTED READINGS -- ABOUT THE AUTHORS | |
| 520 | |a A book that proposes cunning competitive strategies for Indian brands to sustain against odds. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 700 | 1 | |a Limaye, Anand. | |
| 776 | 0 | 8 | |i Print version: |a Gupte, Rajiv. |t Brand Wars. |d New Delhi : SAGE Publications, ©2021 |z 9789354790669 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6717997 |z Texto completo |
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