Direct Selling A Global and Social Business Model.

Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cochran, Sara L.
Otros Autores: Coughlan, Anne T., Crittenden, Victoria L., Crittenden, William F., Ferrell, Linda K., Ferrell, O. C., Luce, W. Alan, Peterson, Robert A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2021.
Colección:Issn Ser.
Temas:
Direct selling.
Direct marketing.
Vente directe.
Marketing direct.
Direct marketing
Direct selling
Business
Business & Economics
Acceso en línea:Texto completo
Descripción
Sumario:Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation of direct selling. The pages of this book bring together a wealth of research and knowledge that can inform a broad spectrum of constituents about the economic and social benefits of direct selling, while also providing detail and clarity on key issues related to direct selling as a sustainable busi.
Notas:Description based upon print version of record.
Descripción Física:1 online resource (176 p.).
ISBN:1637421141
9781637421147

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